Multisport

XII 2022

app design

personal project

Role:

UX research

UX design

UI design

01 problem context

MultiSport is one of the most popular Polish benefit programs, allowing you to use many different sports facilities with just one personalized card. Although the card has a physical form, in order to enter the facility, besides scanning the card, you also need to show an ID, which in an increasingly digitalized world can be perceived as a minor inconvenience.

However, there is a solution to this - the MultiSport app with a virtual card, where you can confirm your identity. Thanks to this, the whole process is reduced to one step, eliminating the need to bring your wallet to your workout.

Unfortunately, this app is not very popular among users. Negative reviews on the App Store (average rating is 1.8) and Google Play (2.2) not only show the scale of unpleasant experiences of people who used it, but also deter new users.

Therefore, with full conviction, I decided to introduce a small redesign of the product and see if improving UX/UI issues can improve the opinion about the app.

home before / current app

home after

02 process

research

⦁ analysis of opinions on App Store and Google Play
⦁ UX audit
⦁ usability testing
⦁ competition comparison

UX design

⦁ information architecture
⦁ user flow
⦁ wireframes

UI design

⦁ typography
⦁ colour pallette
⦁ UI elements

validation

usability testing

research

⦁ analysis of App Store opinions
⦁ UX audit
⦁ usability testing
⦁ competition comparison

UX design

⦁ information architecture

⦁ user flow

⦁ wireframes

UI design

⦁ typography
⦁ colour pallette
⦁ UI elements

validation

usability testing

03 research

a. Analysis of opinions on App Store and Google Play

b. UX audit

c. Usability testing

d. Competition comparison

a. Analysis of App Store opinions

b. UX audit

c. Usability testing

d. Competition comparison

04 conclusions

Based on the research data, I drew three main conclusions that became the guiding principles for the subsequent stages of the redesign process:

  1. The most important functions for users are:

    1. scanning the QR code of the card,

    2. searching for objects,

    3. a list of favorite objects.

  2. The content of the application is organized in an unfriendly way for the user.

  3. The object search engine in its current form is useless for the user.

05 UX design

The main goal of this stage was to organize the application's content in a way that would remove the users' main pain points and make it easier for them to find and use the basic application functions.

As this is not a commercial project dependent on the application owner, I also removed features that were deemed unnecessary by usability testing participants.

06 UI design

To enhance and modernize brand's image, I've changed the font to Matter typeface that still maintains a similar style to the current font. As for color palette, I opted to move away from the previous celadon shade and introduce a more adaptable monochromatic scheme that's more versatile for any MultiSport card designs. To maintain a contemporary and inviting aesthetic, I also rounded the edges of the rectangular shapes.

filters before / current app

filters after

settings before / current app

settings after

© 2023 Asia Wróbel

© 2023 Asia Wróbel

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